The design of a product is important, but the story behind the product defines the character. As a designer, Niels Datema relies on minimalistic design and simple lines combined with distinctive materials. He applies his work to the world of gastronomy, challenging himself to create unique and innovative products, and enhancing the experience of beautifully presented cuisine.
When founder Axel met ceramic artist Roos van de Velde in 2009, he wasn’t aware that this encounter would change the future of his company forever. After the launch of her tableware collection, starred restaurants from all over the world suddenly lined up to order from Serax. Today, Serax is the number one reference for Michelin chefs to provide them with the necessary creative porcelain or ceramics that enhance the aesthetics of their dishes.