The marriage between Serax and Studio Simple is of the long and very successful kind. Ann Vereecken and Jeroen Worst possess the gift of highlighting the beauty of everyday, almost obvious objects, to add something special to simple things. The list of designs they are adding to their Serax portfolio this year is far from spectacular, but this is precisely what makes them so special, if only because there is a very sustainable idea behind rediscovering the simple things in life.
When founder Axel met ceramic artist Roos van de Velde in 2009, he wasn’t aware that this encounter would change the future of his company forever. After the launch of her tableware collection, starred restaurants from all over the world suddenly lined up to order from Serax. Today, Serax is the number one reference for Michelin chefs to provide them with the necessary creative porcelain or ceramics that enhance the aesthetics of their dishes.